
Unapologetically you.
Your Career. Your Life.
This is your journey. The only way forward is to be your true self, without compromise, guilt, or settling.
You don’t have to settle.
You did everything ‘right’. You worked hard, climbed the ladder, and checked every box.
But instead of feeling accomplished, you feel stuck. Unfulfilled. Like you’ve been chasing someone else’s version of success. Somewhere along the twists and turns of your journey, you have lost sight of you: your purpose, desires, goals, and dreams.
It doesn’t have to be this way.
You deserve a career and life that lights you up—one that energizes you instead of the one that’s currently draining you. One where confidence replaces self-doubt, clarity silences the overwhelm, and success feels deeply fulfilling because it’s built on your values, your passions, and your terms.
If you’re ready to chart a new course, I’m here to help you navigate the waters so you can set sail for a new version of success where you achieve work life balance, personal growth, and true purpose.
The version that is Unapologetically You.
Hi !
I’m Dana Kraml
As a Life Coach for women leaders, I can help you redefine success, find a balanced, vibrant way to work and live — on your terms.
With 30 years in a demanding, high-pressure industry, I know firsthand how easy it is to lose yourself in the relentless pursuit of achievement. But I also know it doesn’t have to be this way.
I believe you can have both a fulfilling career and life, without burning out, sacrificing your well-being, or losing sight of what truly matters.
Through my own journey with healing from burnout, I’ve discovered how to align work, life, and purpose in a way that feels sustainable, fulfilling, and genuinely aligned with who I am.
Now, I help other women do the same.

At DKNJ Coaching and Consulting, I help business women move from feeling overwhelmed and unhappy to living and working with clarity, balance, and purpose. Together, we help you navigate the twists and turns of your journey, staying focused on your goals without losing sight of yourself along the way.
If you’re ready to begin, I would be honored to serve as your guide.
Are you ready to go from stuck to unstoppable?
In my signature 1:1 coaching program, I empower high-achieving women with the tools and strategies to design a career they love – while creating space for what truly matters, without burning out (or selling out).
Using my 3-Phase Voyage to Success framework, we’ll embark on a transformational 90-day journey to help you define your vision, overcome obstacles, and create a strategic roadmap.
The goal: turn your aspirations into reality and give you the clarity and confidence to start making aligned moves toward the life and career you’ve imagined.
Whether you desire to stay in your current role, are aiming for that next level, or are yearning for a completely different path, I am here to support you.
"I’ve had so many breakthroughs and insights"
Before working with Dana, I felt fearful and overwhelmed. I’ve had so many breakthroughs and insights because of her incredible presence and coaching.
Dana has helped me see who I really am, what I value most, and how to apply my insights to my everyday life. I had a huge decision to make that I repeatedly wrestled with, losing all sorts of energy to the “what if’s” that came with indecision. After 2 sessions with Dana, I became crystal clear in my decision leaving me feeling lighter, more free, and certain which is such an incredible feeling!
My life is feeling so much better as a result of coaching with Dana.
- Lisa F.

“Tell me: what is it you plan to do with your one wild and precious life?”
-Mary Oliver
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True success comes from within.
It’s about leading yourself with confidence, clarity, and conviction—aligning your career and life with your values, purpose, and vision. When you trust your intuition and make bold, intentional moves, success feels fulfilling because it’s built on what truly matters to you.
And when you do?
You don’t just transform your own life, you inspire others to do the same.
Let’s get started, together.