About
My Story, Vision, and Values
Success isn’t about doing more.
It’s about doing what matters most.
And what matters most is being unapologetically you - in your career, your leadership, and your life.
Want to know what I really think?
Let’s be real — success at the expense of yourself isn’t success.
If you’re feeling burnt out, stuck in a role you’ve outgrown, or questioning what’s next... it’s not because you’ve failed. It’s a signal. A sign that you’re ready to reconnect, realign, and rebuild a version of success that actually works for you.
True success comes from within.
It’s about leading yourself with confidence, clarity, and conviction.
Aligning your career and your life with your values, purpose, and vision.
When you trust your intuition and make bold, intentional moves, success feels fulfilling because it’s built on what truly matters to you.
And when you do?
You don’t just transform your own life — you inspire others to do the same.
You’re at a crossroads.
In heavy fog.
You know there are paths forward, but you can’t see where they lead.
You don’t know how to get where you want to go because . . . you may not even be sure where that is. You’ve worked the long hours, checked all the boxes, climbed the corporate ladder. But when you pause to look around . . . this isn’t where you thought you’d be.
Or maybe, it’s not even where you want to be anymore.
There’s a feeling in your gut: There has to be more.
More meaning. More alignment. More you in your career and your life.
Hi!
I’m Dana
I help high-achieving women design careers and lives that light them up–and step into the authentic leadership they were always meant for.
Through transformational coaching, I guide women to redefine success on their terms, reconnect with their authentic selves, build sustainable, purpose-driven careers, and lead with confidence, clarity, and conviction.
Without burning out, selling out, or losing themselves along the way.
Because you can have both.
And it’s my mission to help you see that it’s not just possible–it’s absolutely within reach.
My StoryFor 30 years, I climbed the corporate ladder into the executive ranks at top-tier financial institutions.
On paper, I had it all: the title, the compensation, the respect.
I navigated restructures, leadership changes, and the unspoken challenges of corporate life, all while trying to stay true to who I was.
For many years, my work was deeply fulfilling. I thrived in fast-paced, high-stakes environments and built trusted relationships and influence across all levels of the organization, including the C-suite.
But over time, something shifted.
I began to feel stuck. Not just burnt out — unfulfilled.
Doubting my purpose and craving a career (and life) that felt meaningful again.
I tried all the usual solutions: new roles, leadership courses, self-help books. Even exotic vacations most people only dream of.
Nothing created lasting change.
Then I discovered a program designed specifically for high achieving, ambitious women experiencing burnout.
This wasn’t a quick fix, or focused on just managing the symptoms. Instead, it took a holistic approach, examining every aspect of who I was.
This wasn’t just about surviving in my career. It was about creating a career and life that felt deeply aligned with who I truly am.
Even though I had built a successful corporate career, it no longer felt fulfilling or aligned with the leader (and person) I had become. I was ready to create greater impact, help others grow, and turn my experience into meaningful change.
I knew I wanted to help other high-achieving women not only avoid burnout, but also find deeper fulfillment and build meaningful, sustainable success on their terms.
That realization inspired me to become a certified coach.
I had discovered a new way of living and working — and I knew I had to share it.
This is the foundation of my work and guides everything I do.
I believe you should never have to choose between success and fulfillment.
I’ve seen too many high-achieving women stay in roles that no longer reflect who they are, or who feel stuck and unsure how to take the next step in their current path.
Others want to grow and lead where they are but feel blocked.
By old narratives they've internalized, like perfectionism or imposter syndrome.
Or challenges they are navigating, like being overlooked for opportunities or dealing with unspoken politics.
They don’t need more advice or another quick fix.
They need someone who truly understands what it takes to redesign not just a career, but a life. Whether that means rising where they are or choosing a new path.
Why I do this work
After three decades navigating the unique challenges high-achieving women face,
I understand exactly what’s at stake and, more importantly, what it takes to thrive.
I’ve overcome burnout, reclaimed my life, and built a career aligned with who I am and what I truly desire.
Today, I’m living my dream. Not someone else’s. I’m unapologetically me.
And now, I’m here to help you do the same.
It’s your turn for transformation.
My Certifications
We Are The Women
Certified Feminine Leadership Coach & Facilitator
Martha Beck
Certified Wayfinder Life Coach
International Coaching Federation
Associate Certified Coach
Certified Psychosynthesis
Life Coach
My Values
Meaningful Connection
Our coaching work is founded on connecting you to your deeper sense of purpose. This means we will explore questions and concepts meant to reignite your deep inner passions and closely held personal values.
This work is not easy, nor should it be. But this profound exploration will serve as the foundation for guiding you toward the balanced, joyful career and life you truly deserve.
Empathy & Compassion
As your life coach, I will provide kindness and understanding as we work together. My empathetic approach ensures you always feel heard, supported, and comfortable in our work together.
I have been where you are now. I understand deeply the struggles, fears, worries, and demands of the corporate world. And I was able to overcome these obstacles to achieve a healthy work life balance grounded in purpose.
Honesty & Authenticity
Our coaching relationship is a safe space for you to be honest and real, both with yourself and me. You should never hold back your true feelings, experiences, or struggles due to worry or fear of judgement.
Only by showing up as your authentic self will the value of our work together be realized. So cast your fears aside and let your true self shine!
Joyful Curiosity
Growth doesn’t have to be heavy. In fact, it should make you feel lighter and freer than ever before!
As we work together, I will help you approach each coaching session with curiosity and wonder at what we discover together. A sense of ease and flow will guide your coaching journey, giving your mind the energetic space it needs to do this important work.
“She helped me unravel old patterns that no longer serve me.”
Working with Dana has been one of the best decisions I’ve made. She has created such a safe space, completely free of judgment or shame, that’s allowed me to truly explore what’s been holding me back. With so much care and presence, she’s been both a guide and a mirror as I’ve navigated perfectionism, constant self-doubt, and a loud inner critic. Session by session, she’s helped me unravel the old patterns that no longer serve me.
Thanks to her support, I’m starting to trust myself more deeply and show up with more self-compassion than I ever thought possible.
- Shannon B.
Let’s create a better way to live and work so you can be unapologetically you.
Together, we’ll take that first step toward the life and career you truly deserve.