THE REWRITE
Same ambition. New story.
A 4-month private advisory & coaching program for ambitious women in demanding corporate careers ready to lead and succeed at the next level — without burning out, selling out or losing yourself along the way.
You’ve already proven you can succeed at your current level.
Your concern is what you’ll have to sacrifice to get to the next one.
You want to:Walk into meetings without rehearsing every sentence in your head beforehand
Have your name come up first for leadership opportunities or high visibility projects
Speak clearly and confidently without replaying the conversation for hours afterward
Advocate for your compensation, promotion, and ideas without second-guessing whether you’ve earned it
Leave work at the end of the day and actually feel gone (mentally and physically)
Be respected, visible, and influential without feeling like you have to become someone else to get there
You over-prepare for meetings you’re already more than ready to lead. You carefully calculate how to say things so you come across as confident, but not intimidating. Strategic, but still likeable.
You read the room before deciding how much space to take up inside it.
Your ideas get implemented, but somehow the recognition doesn’t always follow.
You close your laptop at 6pm, but your brain keeps running until 11. Replaying conversations. Second-guessing decisions. Wondering if you said too much, not enough, or the wrong thing entirely.
While everyone around you sees someone accomplished and highly capable, internally it still feels like you’re working twice as hard just to sustain the level you’ve reached — you know you’re capable of more.
And you’re no longer willing to get there the way you’ve been getting there.
But the reality is...
I built my career the way most high-achieving women do: by being exceptionally capable and proving myself at every level.
And it worked. Managing Director. The compensation. The seat at the table.
For nearly 30 years I led inside some of the most complex financial institutions in the world, in fast-paced, high-stakes environments where visibility, influence, and the right decision under pressure were the whole game.
Over time I noticed something that fascinated me. The women who struggled weren't the least capable. They were often the most. Brilliant leaders operating inside systems that rewarded influence, visibility, and strategic leadership, still relying on the habits that had carried them earlier: over-functioning, proving, carrying too much, waiting until they were certain. It wasn't a capability problem. It was an operating model problem.
I saw it in the women around me. And I saw it in myself.
So I made a choice: keep climbing inside a system I understood better than almost anyone, or use what I'd learned to help women rise through it differently. I chose the second.
That's what led me to this work — helping women rewrite the beliefs, patterns, and rules they've inherited about success, so they can keep rising without shrinking their ambition or sacrificing themselves to get there.
Hi, I’m Dana.
This isn’t about needing more confidence, more credentials, or working harder.
The problem is that the patterns that helped you succeed at one level often become the very things that limit you at the next.
Over-functioning.
Constant self-monitoring.
Pressure-driven performance.
Managing perception instead of leading from authority.
These patterns usually develop for a reason. In many environments, they were necessary to succeed. But over time, they begin limiting your visibility, influence, and ability to lead strategically — and the cost of running them keeps rising.
This isn’t about lowering your ambition.
It’s about recalibrating how you lead so your success no longer comes at the expense of yourself.
… and that starts with identifying the pattern that’s keeping you from stepping into the next level of leadership you know that you’re capable of.
The path to your next level in leadership starts with rewriting your story.
IntroducingTHE REWRITE
A 4-month private advisory and coaching program for ambitious women in demanding corporate careers ready to lead and succeed at the next level… without burning out, selling out, or losing themselves along the way.
The Leadership Expansion Principle™
Leadership isn’t built through confidence alone, or by working harder. It expands across three interconnected dimensions:
How you lead yourself
How you lead through others
How you sustain your success over time.
Over 4 months together inside THE REWRITE, our work will be grounded in the three dimensions of my signature framework, the Leadership Expansion Principle™.
We will also work the environment, too; the culture, the power dynamics and the unwritten rules that shape how leadership is actually perceived, experienced, and rewarded where you are.
Self Leadership
How you lead yourself
Energy Management
Boundaries
Capacity Architecture
Scalability & Succession
How you lead others
This isn't about becoming a different kind of leader. It's about expanding your capacity to lead with more authority, influence, and staying power — without giving up the strengths that got you here.
We don't work these separately. We move across all three at once, so the shifts hold.
Self-Awareness
Mindset & Identity
Emotional Regulation
Internal Authority
How We Get You There
Strategic Leadership
Leadership Presence
Strategic Influence & Advocacy
Relational Intelligence
Collaborative Leadership
Sustainable Leadership
How you lead long-term
THE PROCESS
Reveal. Reclaim. Rise.
PHASE 1: REVEAL
Identify the patterns shaping how you currently lead and operate and define what you’re actually working towards.
Together, we uncover:
Where you’re over-functioning or over-proving
The internal patterns driving pressure and self-doubt
Where your capability isn’t fully translating into visibility, influence or recognition
The hidden cost of your current way of operating
What leadership at your next level actually looks and feels like.
You leave this phase with clarity around both what needs to change and what becomes possible when it does.
Deliverable:The Reveal Dossier
A clear map for when you’re going, what’s been quietly costing you, and exactly what has to shift. A focused plan for our four months together.
Shift how you think, decide, and lead under pressure, from the inside out.
This is where the real shift happens.
You build both the internal steadiness and the strategic leadership capabilities that change how you operate - and how you are experienced in the room.
Because one without the other creates incomplete change.
Together, we work to:
Strengthen self-trust and internal authority
Reduce overthinking, over-preparing and over-carrying
Expand/enhance strategic leadership capabilities so you can Lead more intentionally and communicate more effectively
Build a leadership style that feels natural, grounded, and sustainable
This is where the internal shift and the external leadership shift begin reinforcing each other.
Deliverable: The Reclaim Dossier
Your updated way of operating — steadier on the inside, sharper in the room, with practical tools you can use in real time.
PHASE 2: RECALIBRATE
PHASE 3: RISE
Step into your next level of leadership — with your values, voice, and identity intact.
You begin to:
Lead with greater authority and significantly less pressure? less effort
Navigate visibility, influence, and advancement more strategically
Speak and make decisions with greater clarity - without the internal negotiation that used to precede them
Step out of over-functioning and into higher-level leadership
Build success that expands your life instead of consuming it
Every session is grounded in your real work and real situations.
We focus on what’s happening internally, how it’s showing up externally and what needs to shift practically.
Deliverable: The Rise Dossier
Your operating system for what comes next — a personalized roadmap to keep leading, advancing, and expanding on your own terms, long after our work is done.
Investment
What’s Included:
90 Minute Deep Dive Intensive
12 x 60 Minute 1:1 Sessions over 4 months
(3 weeks per month/1 week integration)
A customized Leadership Expansion Principal™ playbook
(Including the Reveal, Reclaim & Rise dossiers we build together)
Voxer support between sessions
One bonus 45-minute emergency session for high-stakes moments
Curated Resource Library
(Tools, frameworks, and scripts designed to support difficult conversations, nervous system regulation, boundaries and more.)
Investment:
$5000
6-month option and payment plan available.
At your level, a single promotion, a single compensation conversation handled with confidence, or a single year of leading without the unnecessary cost of how you’ve been operating — this investment pays for itself in ways that are both measurable and lasting.
At the end of 4 months you’ll come away with:
The ability to walk into high-stakes moments and lead them — without over-preparing, over-explaining, or replaying the conversation afterward
Decisions you trust — made with clarity and conviction, without the internal negotiation that used to precede them
Visibility and recognition that match your actual capability — your name in the right rooms, for the right opportunities, without having to over-prove to get there
A leadership presence that is grounded, authoritative, and fully yours — without becoming someone else to achieve it
The capacity to lead without carrying everything — less pressure, less guilt, less absorbing what was never yours to hold
Success that expands your life — not a pace you have to manage or sustain at the expense of yourself
“I am stronger, happier, and I’ve taken my power back”
While facing the hardest chapter of my 20-year corporate career, I felt completely at sea and unmoored. Dana was my port in the storm, the unbiased thought partner I desperately needed. She supported me in developing a week-by-week plan that showed me just how resilient I was, grounded me in my own principles, and helped me step forward with the issues at hand while prioritising myself.
After working with Dana, I emerged stronger and more resolute in who I am. I saw through the corporate politics, anchored myself in my own self-worth, and established firm boundaries. I now have a deeper pride in myself than ever before. I am stronger, happier, and I've taken all my power back for myself.
And that feels damn good.
- Genevieve B.
This program is for you if you are:
A high-performing leader, but it is not translating into advancement — and you know it
Trusted and respected, but not yet positioned at the level you’re already operating at
Ready to step into your next level of leadership — and done earning it the way you have been
Clear-eyed about what your current way of working is costing you — and unwilling to keep paying it
Ready to rise with authority, clarity, and conviction — without sacrificing yourself to sustain it
"I’ve had so many breakthroughs and insights"
Before working with Dana, I felt fearful and overwhelmed. I’ve had so many breakthroughs and insights because of her incredible presence and coaching.
Dana has helped me see who I really am, what I value most, and how to apply my insights to my everyday life. I had a huge decision to make that I repeatedly wrestled with, losing all sorts of energy to the “what if’s” that came with indecision. After just two sessions with Dana, I became crystal clear in my decision leaving me feeling lighter, more free, and certain which is such an incredible feeling!
My life is feeling so much better as a result of coaching with Dana.
- Lisa F.
Why work with me?
Because I've spent nearly 30 years in the rooms where advancement, compensation, and visibility get decided.
I've sat in the rooms you're in now—and likely the ones you're working toward next. As a senior leader and compensation executive, I was part of the conversations where promotions, pay, and leadership potential were evaluated. I know what gets noticed, what gets rewarded, and what often separates the women who advance from the ones who are quietly overlooked.
I also understand what’s happening for the woman in that room because, for many years, I was her. I know how easy it is to mistake the patterns that helped you succeed for the patterns you'll need to keep succeeding.
That's why my work isn't about changing who you are. It's about helping you recognize which patterns still serve you, which don't, and expanding the way you lead from there.
It's the combination of executive experience, insider insight, and evidence-based coaching that allows us to work on both the external realities of leadership and the internal patterns shaping how you show up within them.