
Unapologetically you.
Your Career. Your Life.
Own your path. Lead with purpose. Succeed without sacrifice.
You don’t have to settle.
You did everything ‘right’. You worked hard, climbed the ladder, and checked every box.
But instead of feeling accomplished, you feel stuck. Unfulfilled. Like you’ve been chasing someone else’s version of success. Somewhere along the twists and turns of your journey, you have lost sight of you: your purpose, desires, goals, and dreams.
It doesn’t have to be this way.
You deserve a career and life that lights you up—one that energizes you instead of the one that’s currently draining you. One where confidence replaces self-doubt, clarity silences the overwhelm, and success feels deeply fulfilling because it’s built on your values, your passions, and your terms.
If you’re ready to chart a new course, I’m here to help you navigate the waters so you can set sail for a new version of success.
The version that is Unapologetically You.
Hi !
I’m Dana Kraml
As a Life and Leadership Coach, I help high-achieving women like you redefine success and build a balanced, vibrant way to work and live — on your terms.
With 30 years in a demanding, high-pressure industry (and my own personal journey through burnout and back), I know firsthand how easy it is to lose yourself in the relentless pursuit of achievement. I also know the toll it takes on your well-being, your relationships, your dreams–and your connection to who you truly are.
But here’s what I also know: Change is possible—and it starts by reconnecting with what truly matters to you.
That’s why today, I help women like you reconnect with your authentic self, design a career and life that truly light you up, and lead with confidence, clarity, and conviction—without burning out, selling out, or losing yourself along the way.
Because real success isn’t about doing more.
It’s about becoming unapologetically you.

At DKNJ Coaching and Consulting, we help high-achieving women move from feeling overwhelmed and unhappy to working and living with clarity, balance, and purpose. Together, we help you navigate the twists and turns of your journey, staying focused on your goals without losing sight of yourself along the way.
Are you ready to take the first step toward a career and life that finally feels like yours?
Let’s chart your new course together.
Are you ready to go from stuck to unstoppable?
In my signature 1:1 coaching program, I empower high-achieving women with the tools and strategies to design a career they love – while creating space for what truly matters, without burning out (or selling out).
Using my 3-Phase Voyage to Success framework, we’ll embark on a transformational 90-day journey to help you define your vision, overcome obstacles, and create a strategic roadmap.
The goal: turn your aspirations into reality and give you the clarity and confidence to start making aligned moves toward the career and life you’ve imagined.
Whether you desire to stay in your current role, are aiming for that next level, or are yearning for a completely different path, I am here to support you.
"I’ve had so many breakthroughs and insights"
Before working with Dana, I felt fearful and overwhelmed. I’ve had so many breakthroughs and insights because of her incredible presence and coaching.
Dana has helped me see who I really am, what I value most, and how to apply my insights to my everyday life. I had a huge decision to make that I repeatedly wrestled with, losing all sorts of energy to the “what if’s” that came with indecision. After just two sessions with Dana, I became crystal clear in my decision leaving me feeling lighter, more free, and certain which is such an incredible feeling!
My life is feeling so much better as a result of coaching with Dana.
- Lisa F.

“Tell me: what is it you plan to do with your one wild and precious life?”
-Mary Oliver
The Clarity Compass Workbook
Inside this 25-page workbook, I’ll guide you through my 5-step approach to get unstuck and find the clarity you need to move forward in your career with confidence and conviction.
Free for a limited time!

Your success. Your way. No apologies.
You deserve both a fulfilling career and a meaningful life, without burning out, sacrificing your well-being, or losing sight of what truly matters.
You don’t need permission to live unapologetically. You need a plan. And the right guide.
Let’s build a success story that's unapologetically yours.